Bring in 2010 with some different ways to engage and interact with your customers. We all have that creativity side to us that is just screaming to get out. Put that urge to good use and focus your creative energy to benefit your clientele through honest and caring service.
Here are just 5 ways to get your thoughts flowing, but I am sure you can add many more to this :)
- Research your clients and find something that they personally like. It could be a favorite food, movie, or color. Then use this in your next conversation with them. Take a vested interest in them and they will do the same.
- Find a new creative way to use your products or services. This will offer a refreshing new approach for your current customers and may even open up a new type of clientele for you to service.
- Invest some time into communicating with current and future customers in a new way. The phone call should not be the only way to interact. Try social networking (Facebook/Twitter/Blogging/..). There are plenty of "get started" online resources to help. Be yourself when communicating, but keep a professional boundary when representing your company or image. Everyone is human, but your customers might not want to hear about who won UFC108 or what you ate for breakfast.
- Don't be afraid to offer discounts, but do it in a creative way. Try running specials that are fun, raise curiosity, or just plain do not make sense. For example, with every purchase over $50 receive a pack of hot chocolate, a hug, and $5 off your next visit. Lowering your business guard to be more human will show customers a more well-rounded hip company that they may want to deal with.
- Run a contest. Make it fun, like a coloring, poetry, or joke contests. Having different outlets for your customer to interact with you without buying something is a great way to build trust and a relationship.
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